The University of Bradford is a technology university with great strengths. Our ambition is to build on our heritage and these areas of strength, and to be a world leader in: The creation of knowledge through fundamental and applied research. The dissemination of knowledge by teaching students from all backgrounds. The application of knowledge for the prosperity and well-being of people.

Our vision needs to be realised in the complex external context described above, and in line with our underlying fundamental values. Our values describe our expectations of the ways in which we will operate and how staff, students and visitors behave towards each other. We will create opportunities for everyone to reflect on how they demonstrate these values and we will challenge behaviours that do not align with our agreed values, which are as follows:

• We encourage participation and openness;
• We encourage creativity and innovation;
• We support academic freedom and respect the right to express diverse points of view;
• We provide equal opportunities for all staff and students to achieve their full potential;
• We apply the best ethical standards in everything we do.